Nominee "Loved To Death on Main" - 2026 El Dorado County Foothills Readers' Choice Awards

Loved To Death on Main

About this Nominee

Founded in 2008 and rooted in brick-and-mortar retail since 2009, Loved To Death on Main began in San Francisco before expanding north and opening its newest location in 2024. Long before oddities became mainstream, the shop helped shape the modern curiosity movement with a curated blend of antiques, Victoriana, Memento Mori, natural history, insect jewelry, and handcrafted sterling silver jewelry. Loved To Death on Main offers an immersive collection for collectors, romantics, and the wonderfully unconventional.

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